Defining our expertise is not always easy.  A long and varied career can be hard to summarise in a snappy sentence.

How do you do justice to all the many professional highlights and the unique expertise you’ve developed over the years?

Getting tangled up in the details of a lengthy CV does not serve us if we struggle to specify our niche.

People would be queuing up for your services if they were aware of your brilliance at solving a particular problem or fulfilling a need in a way that clients really value. If only they knew about it!

Do you struggle to define what you do? Not in a generic way, but a really specific one.

Seven years ago, I co-launched Audrey, an online magazine and membership for women looking for a fresh start – entrepreneurial women with bold ideas and tons of expertise.

And during the many workshops we ran with those incredible women, one message really hit home.

Defining yourself and your brand is one of the biggest challenges of building an online presence.

⭐ I don’t have a niche – I work with all kinds of people

⭐ I’ve worn so many hats in my career – how do I summarise them?

⭐ There isn’t a name for my expertise – it’s unique

⭐ If I target a particular market, won’t I put off other potential clients?

⭐ I have a whole range of skills and don’t want to focus on just one

⭐ I’m not unique- loads of other people offer the same service

Getting stuck on these questions and obstacles can hold us back from doing anything at all.  So, we sit there with a ton of expertise, hidden and untapped.

I know how much of a mental block this can be, because I’ve been through it myself!

What star quality do you want to be known for?

My star quality is working out what’s press-worthy about you and helping you step into the spotlight. But I’m also good at defining what you do in words that attract the people that need you. That’s two star qualities. I told you it’s tricky.