A former magazine editor, I THINK in headlines and can swiftly spot your most press-worthy angle. Ready to get an editor’s eye on your business, nail your press strategy and become the go-to media expert in your field?

The Press Room is a special four-month programme for female founders, solopreneurs, consultants and coaches to raise your visibility, showcase your expertise and get you noticed by the media.

With my 38 years of working as a journalist and editor, as your press coach you’ll have my eyes on your business, socials and personal brand to help differentiate you from your market and harness your PR potential to accelerate your exposure and business growth.

“Why do I need The Press Room?

Not getting noticed? Sick of other experts in your sector getting all the media attention when you know your expertise goes so much deeper? If being recognised by the press as THE expert in your field is your goal, you’ll find all the answers in The Press Room.

As well as learning how to position yourself as an expert so podcast hosts, journalists and producers will want to interview you, you’ll get access to my editorial brain, both through 1:1 sessions and group calls, where we’ll uncover your story, nail your media message and ensure you’re viewed as a true authority in your field.

“What is The Press Room?”

Just like on a newspaper, it’s a space where newsy article ideas will be pitched and explored and, with my Editor’s eye, I’ll find the press hook that will make you relevant and help you hit the headlines.

Under my guidance and support, using my tried and tested methodologies and tools, in The Press Room I’ll also take you on a four-month journey – and the outcome will be a sense of control over how your expertise will be perceived by the media, and the skills and knowledge to approach journalists with confidence.

No need to work with an expensive PR team – with me you’ll be learning how to harness your press potential and grow your media exposure yourself.

But it’s much more than that…

To get you on the radar of journalists and media producers, I’ll help you showcase what’s special and unique about you, honing your positioning, crafting your media message and shaping the wording you use on social media to ensure you stand out for all the right reasons.

And with all those years working in the media, from glossies to newspapers, I have the insights, expertise and insider knowledge to view you through the eyes of an editor. In my experience, even if you think your online profile is strong, a few tweaks are needed to ensure you make the right impact.

So now, for the first time ever, as a bonus I’m adding an Invisibility Audit for everyone in The Press Room, assessing why you’re not making an impact. Exploring your online output, I’ll look for any gaps, flaws or inconsistencies that need fixing so your expertise always comes through loud and clear.

What The Press Room is not…

We’re not talking about ‘done-for-you’ PR. Nor am I writing your social media posts for you or creating a content plan. The Press Room is the step before PR, when we identify your unique value, enhancing and elevating your messaging to position you as a true expert, as well as giving you the media industry insights, knowhow and tools to do your own press outreach.

What you’ll get in The Press Room:

The coaching

  • Monthly 1:1 coaching call Exploring your press strategy – the killer ideas to pitch and how to develop them – as well as giving my input on your thought leadership, personal brand and social media presence. You’ll also get bespoke guidance on which publications and journalists are perfect for you to pitch to, and how to approach them.
  • PLUS: personal support via Whatsapp as you or your team pitch to the press.
  • Monthly ‘think like a journalist’ group call Together we’ll explore press opportunities and brainstorm news hooks & story angles relevant to your brand that will land with the media.

The deliverables

  • Your business story or profile Expertly written by me and shared on my new Meet the Experts platform. Yup, that’s a slick digital profile written by me, a professional journalist, to share far and wide. Why is this valuable? Because it provides a backlink to your website, giving Google authoritative evidence of your expertise.
  • What’s your headline? A former magazine editor, I THINK in headlines. Get a journalist’s perspective on your most-press-worthy angle(s) and let’s identify your media targets.
  • Press strategy My expert analysis of your best route into the press via a written report on what makes you unique in the eyes of the media and your recommended press strategy.
  • Invisibility audit If you’re not cutting through and making an impact, why not? I’ll explore your online output, find the gaps, flaws and inconsistencies and help you fix them.
  • Your media message Expertly written wording that does you justice, defining you and what you do. I will craft the definitive wording for you to use to in social posts, speedy pitches and responses to press callouts, clearly and succinctly highlighting your credibility and authority. Basically it’s about simplifying and enhancing what you call yourself and how you describe your expertise to ensure that you differentiate yourself from your competitive market.
  • Your bespoke press release I’ve received thousands of press releases through the years, and I know what makes an impact – a clear and compelling angle and a headline that will cut through the noise. I will write yours so you’re ready to start pitching and landing media coverage.

The tools

  • Access to my suite of digital tools In order to get you press-ready, this includes press release template, pitching template, guidance on media interaction and interview preparation. Plus, a handy checklist to keep you on track through the pitch-to-interview-to-publish process.
  • Private Whatsapp group I’ll share alerts about press opportunities and media requests as I spot them, while members post their wins and pitch ideas and news hooks.

The price

£625 a month for 4 months, or pay the discounted full price in one go at £2,200

Or if you sign up in October, you can grab the early bird offer of £312 a month, spreading the cost over 8 months.

The Press Room doors open on Monday 1st February. Don’t let excuses and limiting beliefs hold you back! Deep down you know you’re the real deal, brilliant at what you do. Start 2027 with real intentions to get your media message right and become famous as the expert you are.

It’s time to get your expertise out there!