Ever wondered how YOU can get media coverage? I can help.

As a journalist and editor for over 30 years, I am keenly aware of the factors that make you, your story and your expertise stand out to the media – and how harnessing press opportunities can benefit you.

For the last 12 years I have been helping kick-ass entrepreneurs become famous in their field. A key part of that process is press coaching. Positive press coverage can boost your credibility and give your audience a powerful reminder that you’re a force to be reckoned with.

It can also boost your bottom line and enable you to (finally) charge what you’re worth.

So… what’s press-worthy about you?

To get you thinking, here are some factors that can really help:

  • A powerful personal or business story that will move and inspire
  • Unique expertise, business or products that solve a new or perennial problem
  • An attention-grabbing book, podcast or TED Talk
  • A mission and message that resonates strongly with a particular demographic
  • A campaign, event or survey that can be harnessed to drive the news agenda
  • Trailblazing new ideas and/or expertise
  • Insightful opinions on the zeitgeist (controversial opinions even better)
  • A micro-niche, eg: “The mental health coach tackling Gen Z anxiety overwhelm via a radical technique”
  • Case studies that illustrate the relevance of your services or products
  • Timing – is there something about you/your business that ties in with certain points in the calendar?

If you’ve placed a large mental tick against one or more from the above list, let’s talk.